Case Study
The Village Retirement Group
The Village Retirement Group is one of South East Queensland’s largest retirement property developers. They are currently home for over 1,500 residents.
Understanding the category entry points for The Village Retirement Group’s customers, and then being mentally available to those customers with consistent but fresh and distinctive brand assets, resulted in them being South East Queensland’s fastest selling retirement village in 2018.
Work
- Research, Insights and Analytics
- Brand strategy
- Brand identity
- Proposition development
- Messaging development
- Creative strategy & concept development
- Brand & advertising strategy
- Customer journey mapping
- Media planning and buying
(from Audience Group) - Customer segmentation
Result
South East Queensland’s fastest selling retirement village in 2018.
Talk to us
Brisbane
- 07 3053 5577Email us
- 200 Adelaide Street
Brisbane QLD 4000 - 07 3053 5577
SYDNEY
- 02 8607 8720Email us
- 223 Liverpool Street
Darlinghurst NSW 2010 - 02 8607 8720
Melbourne
- 03 9999 7421Email us
- 696 Bourke Street
Melbourne VIC 3000 - 03 9999 7421