Case Study

The Village Retirement Group

The Village Retirement Group is one of South East Queensland’s largest retirement property developers. They are currently home for over 1,500 residents.

Understanding the category entry points for The Village Retirement Group’s customers, and then being mentally available to those customers with consistent but fresh and distinctive brand assets, resulted in them being South East Queensland’s fastest selling retirement village in 2018.

Work

  • Research, Insights and Analytics
  • Brand strategy
  • Brand identity
  • Proposition development
  • Messaging development
  • Creative strategy & concept development
  • Brand & advertising strategy
  • Customer journey mapping
  • Media planning and buying
    (from Audience Group)
  • Customer segmentation

Result

South East Queensland’s fastest selling retirement village in 2018.

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Produced as a part of the physical outcomes: TV, radio, press, OOH and cinema advertising, social media content and advertising, programmatic advertising. Brand collateral, showroom collateral, signage, website, landing pages.

Talk to us

Talk to us

Brisbane

SYDNEY

Melbourne