Student Flights is a youth travel agent, owned by Flight Centre Travel Group. They have +60 stores in 3 countries.
By rigorously researching and testing distinctive brand assets aimed at increasing the brands mental availability, Student Flights has been able to run a consistent performing brand and retail advertising campaign, that has been in market for over 4 years.
Work
Research, Insights and Analytics
Brand strategy
Brand identity
Proposition development
Messaging development
Brand & advertising strategy
Advertising
Result
A CONSISTENTLY performing campaign for OVER 4 YEARS.