KUBO is the fitness tracking app and customer data aggregator for Fitness & Lifestyle Group, who own several Asia Pacific fitness brands, supporting 825,000 members across +500 locations.
Helping to make KUBO easy to understand and buy, across a broad range of fitness brands and in a very cluttered market category, resulted in first stage customer acquisition targets being exceeded by 18%.
Research, Insights and Analytics
EXCEEDED ACQUISITION TARGETS BY 18%.
Produced as a part of the physical outcomes: Brand & retail messages, App interface design, in-gym POS and advertising, digital advertising, brand strategy & brand assets creation, brand book.