Case Study

KuboFit

KUBO is the fitness tracking app and customer data aggregator for Fitness & Lifestyle Group, who own several Asia Pacific fitness brands, supporting 825,000 members across +500 locations.

Helping to make KUBO easy to understand and buy, across a broad range of fitness brands and in a very cluttered market category, resulted in first stage customer acquisition targets being exceeded by 18%.

Work

  • Research, Insights and Analytics
  • Brand strategy
  • Brand identity
  • Proposition development
  • Messaging development
  • Brand communications
  • Advertising

Result

EXCEEDED ACQUISITION TARGETS BY 18%.

Kubo Posters_0001_Poster 1
Kubo Posters_0000_Poster 2
KUBO panel
KUBO-panel2
KUBO-panel3

Produced as a part of the physical outcomes: Brand & retail messages, App interface design, in-gym POS and advertising, digital advertising, brand strategy & brand assets creation, brand book.

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