Using data to define customer segments with a high propensity to buy Goodstart, then refining messages and creative versions of advertising to those audiences through a process of on-going data analysis, supported by a media buying strategy that provided real-time creative performance and iterative development, has resulted in a 30% increase in their centre enquiries year-on-year, from a 1% increase in budget.

30% increase IN centre enquiries year-on-year