Case Study
Australian Food & Grocery Council
The Australian Food and Grocery Council is an industry association that has been helping member companies and the food and grocery supply industry to sustain Australia.
Using data to define customer segments with a high propensity to support AFGC’s message, then building and further refining messages and creative versions of advertising to those audiences, through a process of on-going qualitative research and data analysis, has resulted in a significant shift in attitude towards the AFGC; Relevant: 15.3% to 36.4%, Supportive: 19.6% to 45.4%
Work
- Research, Insights and Analytics
- Proposition development
- Messaging development
- Brand & advertising strategy
- UX and UI Design
- Advertising
- Media planning and buying
(from Audience Group)
Result
100% INCREASE IN SUPPORT OF the AFGC’s issues.
Talk to us
Brisbane
- 07 3053 5577Email us
- 200 Adelaide Street
Brisbane QLD 4000 - 07 3053 5577
SYDNEY
- 02 8607 8720Email us
- 223 Liverpool Street
Darlinghurst NSW 2010 - 02 8607 8720
Melbourne
- 03 9999 7421Email us
- 696 Bourke Street
Melbourne VIC 3000 - 03 9999 7421