Case Study
Australian Food & Grocery Council
The Australian Food and Grocery Council is an industry association that has been helping member companies and the food and grocery supply industry to sustain Australia.
Using data to define customer segments with a high propensity to support AFGC’s message, then building and further refining messages and creative versions of advertising to those audiences, through a process of on-going qualitative research and data analysis, has resulted in a significant shift in attitude towards the AFGC; Relevant: 15.3% to 36.4%, Supportive: 19.6% to 45.4%
Work
- Research, Insights and Analytics
- Proposition development
- Messaging development
- Brand & advertising strategy
- UX and UI Design
- Advertising
- Media planning and buying
(from Audience Group)
Result
100% INCREASE IN SUPPORT OF the AFGC’s issues.
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