What’s the compelling offer that we helped them to discover?
The Key to the World product wasn’t just another Foreign Currency travel card bundled with Travel Insurance. It was easy for us to get distracted by the complexity of the product and the number of co-branded partners – seven different retail travel brands, MasterCard and Cover More.
We helped the client to see that Key to the World was simplicity in a complex world: it allows Travellers to stay excited about their trip because Key to the World takes cares of all of the details.
Brand strategy. Brand design.
Instore Point of Sale and Customer Onboarding
Card Design. Advertising and Promotional
Digital Brand Assets