What’s the compelling offer that we helped them to discover?
Atmail challenges the status quo of its competitors by allowing its customers to have open access to the product. Their offer isn’t a better enterprise email system. Their offer taps into the powerlessness that IT people feel when they deal with Google, Microsoft or IBM by allowing customers to talk directly to their developers. Their competitive advantage is that they are open. Open to discussions, ideas and product changes.
Brand Strategy. Brand Design. Advertising.
Customer acquisition & product subscription