In a cluttered, noisy and often overwhelming marketing environment, we help you develop a brand that will cut through it all and get straight to the point.
While you may own the brand, all of its stakeholders shape the brand; customers, staff, shareholders, management, the board, bloggers, lapsed customers, even people who buy in your category and will never buy you. Because of this, your brand is in perpetual beta. Living in perpetual beta requires your brand to have a strong core, that can then flex with changes in the environment.
If you want to be interesting to someone, talk about him or her – not about yourself. We believe your brand should position the people who interact with it. Differentiating your customer makes your brand a personal ally, and there’s no better place for your brand to be.